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ActionsThe slogan affirms and conveys the message of inheritance and continuation of BIDV’s mission in serving the nation since its establishment; affirming the pioneering position of the longest-established bank in Vietnam. With robust financial capability and solid foundations, BIDV undertakes to accompany, put customers at the center, and take customers as an important pillar in the Bank’s development strategy with the mission of bringing the best conveniences and interests, facilitating sustainable development to bring practical and long-term values to each individual, organization and community.
Internally: “Moving forward, growing together” is a message that expresses BIDV’s desire to continue to inspire, maintain close engagement among staff, between leaders and employees, between units in a function or between branches and units within the system. BIDV is a unified group, working together and joining hands for the growth and success of each individual and each unit towards sustainable development of the whole team and the entire system.
Consistently manage and apply brand identity items throughout BIDV system, including: Logo and standards; office publications; communication publications; printed matters, cards; transaction space, workspace, ATM, STM, POS; uniforms; gifts, etc. Brand identity templates must ensure stability while capturing technology development trends.
Build and practice BIDV corporate culture; diversify internal communication activities, link the image of BIDV people to BIDV’s brand proposition and core values. Carry out communication, advertising, social welfare, product and service introduction activities consistently towards BIDV brand’s positioning, values and fundamental elements.
Develop and consistently apply the brand structure with banking products and services: Product and service names (in full/abbreviaion) should rest within the description element, next to/below BIDV’s logo. Develop slogans tailored to each specific product or service.
Build and apply a unified structure between the “parent”/group brand and the “subsidiary”/member unit brands expressed through the brand identity elements. Determine the principles for applying brand identity elements based on the scale, ownership ratio, scope of operations, and current status of the member units.
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